The Collaboration

Both teams were determined to come up with bespoke items that made sense for the program and would be sought after by conference attendees. It is pretty simple: give people things they want and you will drive up your engagement.

We landed on sleek Heinz Pantone matched mag-safe pop sockets, to tie into the phone + Uber order theme.
We paired the sockets with custom slides, an item that is on trend these days and hits the mark on appropriate footwear to sport when answering the door to collect your Uber Eats order.