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Industry News & Trends
The demand for sustainability in promotional marketing has risen drastically. The great news is that manufacturing is meeting this demand with more and more high-quality product offerings. Sustainable and ethically sourced items are becoming the new standard in the space. Find out how companies are achieving their sustainability goals.
The Challenge
Discover how to leverage the après-ski trend for your next event. Learn about the visual appeal, nostalgic charm, and social opportunities of this winter theme. Get inspired by promotional marketing ideas, including après-ski themed apparel and interactive experiences.
Elevate Your Holiday Season: The Power of Corporate Gifting
Discover how strategic corporate gifting can enhance client relationships, boost employee morale, and elevate your brand. Learn expert tips on choosing the perfect gifts, timing them effectively, and measuring your ROI.
- All photos courtesy of duyen.photography
The Challenge
Bud Light exists to bring fun to everyone, so the squad at Salt XC created a program that aimed to team up with energetic and outgoing students across Canada.
For this to make an impact, they needed trendy branded solutions that would make a splash with the University demographic across Canada.
The goal of the program is to bring people together to rep their favourite beverage in unique and exciting ways, all for the sake of having fun.
Parallel Event Co - The brainchild of twin sisters with a shared passion for transforming events into unforgettable experiences, came to us with a concept that they were developing for a client (TMX Group) in financial services.
The Salt XC team was on a mission to capitalize on the exploding popularity of country music to create a unique brand experience for Bud Light Canada that would kick off the summer season in style. In partnership with the up-and-coming artist Owen Riegling, they booked 13 shows from Fort McMurray, AB to Milmay, ON for the Buckle Up Tour presented by Bud Light.
High-end gifting program for exclusive clients. Since 2003, GAVIN Hockey Wealth Specialists managed the financial and business affairs of professional and retired hockey players. To add additional expertise and to service their future growth, the firm combined with Cardinal Point Wealth Management in June 2024.
To celebrate the merger and to share their excitement with their clients and centres of influence, the team wanted to provide an elevated gift that matched the professionalism of their new brand, Cardinal Point Athlete Advisors.