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Case Study: The Catalyst Podcast by Softchoice

Angela Cope • January 2, 2025

The Challenge

In producing The Catalyst Podcast by Softchoice, our team team sought a way to expand the show’s brand presence while also showing appreciation to the esteemed guests.


We wanted to offer guests a thoughtful thank-you gift that would not only demonstrate our gratitude but also serve as a reminder of the podcast in their daily lives. However, finding the perfect items to gift posed a challenge. With many professionals working in hybrid environments, we needed a versatile option that could fit seamlessly into any workspace. Additionally, we wanted to avoid typical branded swag like water bottles, opting instead for something unique and memorable.


Adding to the complexity, the production schedule for the podcast is dynamic, with guests confirmed throughout months of seasonal planning. This meant we needed a flexible gifting solution to accommodate unpredictable timelines and varying quantities. We also faced a logistical hurdle: we didn’t have storage space for bulk items or a streamlined way to handle shipping.

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Branded pop-sockets.

The Collaboration


The team at Homefield stepped in as the ideal partner to help us navigate these challenges. They proposed a range of creative, high-quality gift options tailored to our needs and aligned with our goal of avoiding overused swag items.


After thoughtful consultation, we landed on a sophisticated gift set that included a heated mug, a desk plant, and a premium notebook. These items were chosen not only for their functionality and aesthetic appeal but also for their ability to keep The Catalyst Podcast top of mind for our guests as they use them daily.


Understanding our need for flexibility, Homefield also developed a practical solution for staggered shipments. By enabling us to send gifts in batches every other month, they eliminated the need for on-site storage and helped us optimize shipping and printing costs.

The Result

The collaboration with Homefield allowed us to achieve our goals seamlessly. Our guests now receive thoughtful, premium gifts that resonate with our brand and enhance their experience with The Catalyst Podcast.


The flexible shipping model has been a game-changer, allowing us to focus on creating exceptional content for the podcast while Homefield handles the logistics with precision and care.


Thanks to Homefield’s expertise, we not only strengthened our relationships with podcast guests but also reinforced the visibility and impact of The Catalyst Podcast in the technology space.

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