The word homefield is written in black on a white background.

Case Study: Food Dudes Partnership Event

Colin Macdonald • October 24, 2024

- All photos courtesy of duyen.photography

The Challenge

In mid-September, Toronto hospitality experts 'The Food Dudes' were set to announce their exclusive partnership with the Nation’s leading food service provider, Compass Group Canada.


Through joining forces with another industry leader, the Food Dudes will have the opportunity to amplify their brand and share their creative food offerings on a larger scale at unique events across the country. 


As the news broke that this partnership was underway, the team knew that they had to celebrate in style, by throwing a stylish bash that would showcase their large and continuously growing culinary portfolio.


With this, their creative team reached out to us to collaborate on some fun custom branded merch to compliment the part's celebratory vibe.




A man and a woman wearing branded cowboy hats are posing for a picture. Buckle Up Tour 2024.
A woman selling Bud Light in branded merch. Buckle Up Tour 2024.

The Collaboration


It is important to The Food Dudes team (shout out Leticia & Lindsay) that anything with their brands featured is premium and has their logos pop.


With the party in mind, we thought it would make sense to go with high-quality functional items that would have lasting power for their guests after the event was over.


In collaboration with the team, we loved the idea of leaning on some classic items with premium touches - like laser engraved Thor aluminium water bottles and heavyweight canvas totes.


Crossbody bags have been one of the hottest items in 2024, so we knew a custom version of one of the most stylish versions would be a standout.

The Result

From all accounts, the event was a smash hit as 300+ guests were treated to an evening that showed off why the Food Dudes continue to push to new boundaries and grow their brand across a plethora of unique culinary offerings.


The merch stand was buzzing and rumour has it that the crossbody bags were a highly sought after take-home item.

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