Case Study: United Way - Any Way We Can
The Collaboration
From the onset of our conversations, the United Way team made it clear that they needed some promotional collateral that would support their campaign assets in an effort to further amplify their message.
With United Way’s powerful slogan for this campaign: “ANY WAY WE CAN”, we were tasked with helping their team create merchandise to highlight the message in an effort to support their ongoing marketing initiatives.
In collaboration with United Way, we loved the idea of adding the expression “Packed with Purpose” on the tote bag as a clever way to highlight the dual meanings of the phrase. On one hand, tote bags are literally packed with items when people use them for shopping, carrying books, or daily essentials. On the other hand, the phrase conveys a deeper message about intentionality, suggesting that the person or the brand using the tote bag stands for something more.
The Result
With the bags and mugs out in the city and the other campaign elements in motion, the next mission for United Way is getting their empowering message out there, so they can get the job done.
United Way is working to fight local poverty and its interconnected issues - ensuring vital services are close to home, while enabling innovative solutions to local challenges for lasting change.
Building community takes community. And together, we can – we will - build a GTA for all, today and for the future ahead, where no one gets left behind. Any way we can.
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