Case Study: Tostitos Tasting Window
The Collaboration
The Florence inspired tasting windows were planned for high traffic urban areas in Toronto and Vancouver, so the Vocabulary team sought signage, wooden menus, plates, napkins and brand ambassador kits that fit with the feeling they aspired to evoke.
Put simply they didn't want to have their team look like run of the mill brand ambassadors. They wanted the fits to match the vibe and sought stylish trending high-quality attire.
They also required plates and signage that popped to promote the global flavours created for this event by chef Susur Lee.
The Result
From Thai coconut & pineapple to miso ginger tofu with sweet pickle and harissa, date & pine nut, the flavours were on point and showed off how creative you can get when using Tostitos® chips as a canvas.
The activations were a huge success and the crowds ate up all of the 54,000 bites that the windows had on hand.
As a result 151,000+ meals were provided to Canadians experiencing food insecurity.
The energy and stunning sets led to 100+ million social media impressions throughout the events.
