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Guide to B Corp Certification for Marketing Agencies
Colin Macdonald • February 21, 2024
Align your brand with social and environmental responsibility
A Guide to B Corp Certification for Marketing Agencies
Earning B Corp certification demonstrates your marketing agency's commitment to social and environmental responsibility. If you're ready to embark on this journey, here's a comprehensive guide:
1. Understand the Process:
B Impact Assessment: This online questionnaire measures your social and environmental impact across five key areas: governance, workers, community, environment, and customers. Scoring 80+ points is mandatory for certification.
Verification & Documentation: B Lab analysts review your submitted documentation and conduct a verification call to confirm your responses.
Agreement & Fees: Signing the B Corp Agreement signifies your commitment to upholding their standards. Annual fees are based on your agency's size.
2. Prepare Your Agency:
Assemble a B Corp Team: Designate a team to lead the process, gather data, and communicate with B Lab.
Define Your Impact: Clearly articulate how your agency creates positive social and environmental impact through your services, business practices, and values.
Review Your Policies & Practices: Audit your policies and practices across the B Impact Assessment's five areas. Identify areas for improvement.
3. Complete the B Impact Assessment:
Gather Data: Collect relevant data about your agency's impact, including employee benefits, energy usage, community involvement, supplier practices, and client engagement.
Answer Honestly: Be transparent and truthful in your responses. Remember, the goal is to be accountable and improve, not inflate your score.
Seek Help: B Lab offers resources and support materials to help you navigate the assessment. Consider engaging a B Corp consultant for tailored guidance.
4. Verification & Certification:
Submit Your Application: Pay the initial application fee and submit your completed B Impact Assessment and required documentation.
Verification Call: Prepare for a call with B Lab analysts to clarify and verify your responses.
Address Feedback: Respond to any requests for additional information or adjustments to your documentation.
Sign the Agreement: Upon successful verification and meeting the minimum score, you'll be invited to sign the B Corp Agreement and pay annual fees.
5. Maintain Your Certification:
Ongoing Commitment: B Corp certification is a journey, not a destination. Commit to continuous improvement and uphold B Corp's high standards.
Reassessment: You'll undergo re-assessment every three years to ensure you continue to meet the requirements.
Transparency & Reporting: Publish your B Impact Report publicly, showcasing your positive impact and accountability.
Additional Resources:
B Lab Website: https://www.bcorporation.net/en-us
B Impact Assessment: https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment/
Directory of B Corps: https://www.bcorporation.net/en-us/find-a-b-corp/
By following these steps and demonstrating your agency's genuine commitment to social and environmental good, you can achieve B Corp certification and join a community of businesses driving positive change. Remember, the journey itself can be a valuable learning and growth experience for your agency.
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