Achieve a Level of Sustainability in Your Marketing Activations
Colin Macdonald • February 7, 2024
Tips on how to make an impact and align a brand with responsible partners.
It has become an expectation for brands to adopt the continuously evolving best practices of sustainability in their campaigns and activations. Stakeholders are savvier than ever before and care about the end-to-end impact associated with their buying power, so you need to meet them where they want to be. There is plenty of noise out there, so we want to point out a few simple ways in which the marketing community can deliver impactful experiences for their clients that positively align their brand with responsible practices.
Ethical Sourcing
Pick the right partners. Ensure that they work with suppliers such as Kotn
that incorporate best practices for fair labour guidelines. Ask about the path from production to distribution and learn about the people, process and materials involved in delivering something that your team and clients can be proud to align your brand with.
Environmentally Responsible
Understand how it is made. Favour brands like Tenree
that implement regenerative practices, reduce wasteful packaging or have achieved their B Corp Certification. The best way to get on this responsible path is to make it a necessary part of the conversation with your procurement partners and understand how your dollars and choices can move the needle.
Thought Leadership
Lead by example. Make it part of your mission to evangelize the impact your team can have. Promote great partnerships and sustainable success stories internally and use your platform to influence future activations.
Empowered Partners
Provide your clients and partners with detailed information and resources to help them understand how to meet their environmental and ethical goals. Give them the guidance and confidence to make informed choices that can elevate their corporate responsibility and strengthen the position of their brand.
We are always striving to learn and stay up-to-date with best practices. Through conversations with our network of suppliers, clients, partners and mentors, we aim to inform you of the most effective options to help you accomplish your goals.
Please reach out if you want to share any ideas on how to take this conversation to the next level or to share some of your positive experiences in the field.
Trendy and Stylish
The demand for sustainability in promotional marketing has risen drastically. The great news is that manufacturing is meeting this demand with more and more high-quality product offerings. Sustainable and ethically sourced items are becoming the new standard in the space. Find out how companies are achieving their sustainability goals.